Carpet Cleaner Suing US Olympic Committee Over The Right To Hashtag Olympics

Don't Tell Me How To Hashtag

Don't Tell Me How To Hashtag

A small carpet cleaning business in the US is suing the United States Olympic Committee for the right to hashtag whatever it damn well pleases on social media.

If this seems like something that wouldn't seem to be a problem in a "free" country, think again...

I Go To #Rio

I Go To #Rio

Just last month, the Committee announced that only official sponsors would have the right to use certain hashtags, like #Rio2016 or #TeamUSA.

But the small business, which goes by the name Zerorez, appears to give zero fucks for that ban.



Engaged On Social Media

Engaged On Social Media

The company will file a suit this week in a Minnesota US District Court.

“They’re very engaged with social media,” Aaron Hall, CEO of the JUX Law firm, said in an interview with Gizmodo.

“They felt concerned about being censored on social media, especially at a time when we’re going through a time of pain and negativity.”

Bullying

Bullying

“They’re doing what many would call trademark bullying and trying to chill free speech because many are afraid to infringe the Olympic trademarks,” Hall said of the US Olympic Committee.

 



In The Hands Of The Courts

In The Hands Of The Courts

It will be truly interesting to see how this plays out. It's a First Amendment matter directly concerning a small American business and its right to have a relationship with those representing the country.

Of course, the hashtagging game hasn't been around for too long. This case could shape how future matters are dealt with.